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newsletter-marketing24.deLaw · Deliverability · Metrics

Last reviewed:

Translated from German; if the versions differ, the German version applies.

Tools

All tools run exclusively in your browser. Your input is neither transmitted nor stored. Each tool has its own page with short instructions, its limits and frequently asked questions.

Metrics calculator

Screenshot of the metrics calculator: input fields with example figures from one send on the left, seven rates with bars and calculations on the right

Calculates delivery, bounce, open, click, click-to-open, unsubscribe and complaint rate from the figures of one send and shows the calculation. It deliberately gives no comparative values.

Go to the metrics calculator

DMARC builder

Screenshot of the DMARC builder: selection fields for policy, subdomains, alignment, test mode and report address, next to it the finished TXT record with explanations

Puts together the DMARC record for your sender domain and explains every option, based on the current version, RFC 9989 (May 2026). It does not query the DNS.

Go to the DMARC builder

SPF builder

Screenshot of the SPF builder: fields for domain, servers, IP addresses and domains to include, next to it the TXT record with the number of DNS lookups

Puts together an SPF record under RFC 7208, counts the record’s DNS lookups and warns if there are more than ten.

Go to the SPF builder

Technical checklist before sending

Screenshot of the technical checklist before sending: five points with checkboxes, two of them ticked

Five technical points to tick off before every send: sender, SPF, DKIM and DMARC, unsubscribing, text version, test send. Legal matters are quoted verbatim under Law.

Go to the pre-send checklist

Checklist for choosing a sending platform

Screenshot of the checklist for choosing a sending platform: seven points with checkboxes, two of them ticked

The seven neutral points from Start your own newsletter to tick off when you compare sending platforms.

Go to the selection checklist

Subject line preview (phase 2)

Shows how a subject line may be cut off in narrow views. We only give fixed character limits with a source; otherwise they are marked as an example.